Anna Maria van ‘t Hek brings a rare mix of documentary instinct and visual sensitivity to everything she directs. Her work is grounded in a deep curiosity for people – a drive to connect, to understand, and to tell stories that feel honest and human. Whether she’s filming in a brothel or following kickboxing legend Badr Hari in the series Badr, she gets under the surface with sharp eyes and a warm heart.

Her style moves effortlessly between the commercial and documentary world. Her work includes campaigns for brands like Volkswagen, Skoda and Crisp, as well as the acclaimed documentary Yab Yum – a raw, intimate portrait of one of Amsterdam’s most notorious institutions.

Anna Maria is soulful, sharp, and endlessly curious and we’re thrilled to welcome her to the Rabbit family.

Welcome Anna Maria!